Simple Digital Marketing Strategies For Any Website Owner

Digital Marketing For Beginners

We live in a digital age, and it is time to change the way that marketing is done to coincide with this shift.  Digital marketing is what many businesses are turning to to gain more customers.  If you want to get into digital marketing, you need to know some simple strategies that you can use.

Switch From Outbound To Content Marketing

In the past, highlighting your product and what it has to offer would be enough to market your business.  This is no longer the case, and you need to add value to your product or brand through content that shows you are a leader or expert in your industry.  This adds credibility to your product and tells potential customers why they should buy from you and not your competition.

Many businesses find this transition difficult because it relies on your expertise and puts the ball firmly in the potential customer’s court.  However, research has shown that content marketing will drive greater amounts of traffic and leads than traditional outbound marketing.  The study found that content marketing will generate three times more leads than outbound marketing.

Have Interactive Content

As more and more businesses turn to content marketing, it is becoming harder to push through all of the content online.  While it is important to differentiate yourself from the crowd, you should also look at more interactive and exciting primary content.  Interactive content can draw the attention to your content while increasing your engagement on social media websites.

Some of the interactive content that you should consider includes quizzes, ROI calculators, and infographics.  A bonus of eye-catching interactive content is that industry publications will also be drawn in.  This could result in an increase in your business reach and links to high-quality sites.

Embrace New Social Media Channels

Facebook, Twitter, and LinkedIn are stable social media sites where you should have a presence.  However, you should not neglect the newer social media channels which will connect your business to different users.  These more original channels will also offer more creative ways for your to tell your business story and connect with potential customers. Even though having a strong social media presence is necessary for any business, owners can’t just depend on this to grow their company. They must also find SEO specialists in their city, conversion specialists, etc.

Have Content For Real People

Many marketers have a bad habit of creating content that highlights a product or business to the search engines to gain a better search ranking.  You need to avoid this trap and start creating content for the people reading it, not the search engine algorithms.  When creating your content, you should think about what your reader’s need to know and what will be beneficial to them.

If you have content that is made for real people, you are also more likely to have a good search result ranking.  This is because search engines are changing the way they look at websites.  User experience is a big part of Search Engine Optimization (SEO), and if you have content for algorithms, your users are not going to have a good experience.  This could result in higher bounce rates, and the search engines are aware of this. And this will have an impact on your overall rankings.

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